Thursday, September 20, 2012

3 Levels of Meaning in Visual Communication Design






Ladyhawke is a pop rock singer-songwriter from New Zealand. She has released two studio albums as well as a special edition version of her first album. All three albums feature cover artwork by Sydney-based illustrator and painter Sarah Larnach. 


Representational
Many albums portray their main singer on the cover but Ladyhawke’s albums take it a step further. The illustrated watercolor artworks represent not just the singer but also the influences and feel of the songs on the album. The bright neon colors and retro gaming systems on the covers represent the 80’s, electronic influence of her songs. Her image represents her style and becomes a symbol seen on all her album and singles covers and gives way to abstractions of her image. All three work together to give a face and identity behind the beautiful melodies and hypnotizing voice heard in Ladyhawke’s songs.

Abstract
            The use of watercolor in the illustrations gives Ladyhawk’s image a dreamlike feel. Her signature messy blonde hair becomes a sea of yellow, brown, and red lines. The neon colors of the watercolor paint highlight her face, hair, and clothes. The backgrounds are all white, as she becomes an oasis of color in an otherwise blank, empty world. Her most recent album “Anxiety” features her with mini versions of her tangled in her hair. These abstractions further represent her image and sound and only enhance the singer’s symbolic status.

Symbolic
            Ladyhawke’s image becomes a recognizable symbol on each album. Her familiar baggy clothes, hypnotizing blue eyes, and tangled mess of long blonde hair become a familiar sight to the viewer. All the tiny women in the last image are easily recognizable as Ladyhawke due to her symbolic look, despite being tangled in her messy hair. Her symbolic status makes way for abstractions that further help to represent Ladyhawke’s signature sound and style. 

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