Movement/Motion

The Avengers movie poster by Marvel

The implied motion used in movie poster advertisements is most effective when advertising action/adventure movies. The poster for the film The Avengers is filled to the brim with implied motion . The poster portrays all the films main characters during the epic battle that takes place during the movie's climax. Each superhero is caught doing a heroic stance, ready for action. Others, mainly The Hulk and Iron Man, look as if they are about to attack an off screen enemy. The backdrop of the heroes also contains implied motion. They stand in the center of New York city which is under attack as buildings crumble or catch on fire in the background. Spaceships spin out of control and fireballs fall from the sky to further portray the destruction. Even the circle surrounding the "A" in "Avengers" logo is implying a circular motion, bringing to mind the group leader Captain America's spinning shield attack .

New Super Mario Bros. U game cover by Nintendo

The game cover art for New Super Mario Bros. U uses implied motion to advertise the game play of the new Wii U game. The characters are all facing to the right which is the traditional direction that side scroller video games such as Super Mario Bros. follow. The characters are also all shown floating in the air, since jumping on your enemies is the main power in Super Mario games. Other new flying abilities are also portrayed such as using the raccoon suit to glide through the air. Mario's friends the Yoshis appear in this game as well. They are also portrayed floating in the air and shown using their new abilities for the game such as flying and using bubbles to defeat enemies. The text of the game's title is given a three dimensional feel as if it were bursting out of the box at the reader, further emphasizing the three dimensional look and feel of the game. The word "new" is enclosed in an action bubble, most often scene during action scenes in comics and bringing to mind the intense movement during those action scenes.