Design Success and Failure

Design Event Poster 

Success:

The syntactical guidelines have been put to good use. The grouping of the text establishes a hierarchy of type according to the most important information on the poster such as the event name and date. The text and the image is aligned to the left of the page which balances the overall composition of the piece.

 

Rave Flyer

Failure: 

Some of the type is grouped and aligned but then followed by other groups of text arbitrarily placed throughout the flyer. There is little to no variation in type size, therefore failing to establish a hierarchy of type or information. The "Everything Must Glow" warped type further throws of the lack of alignment and adds to the imbalance of the whole piece.