An example of top-down visual processing in visual design is the packaging for Lego toy sets and their enclosed instruction manuals. The front design for a Lego set usually displays the finished product after all the the individual pieces have been put together. This particular Lego box shows 3 possible ways for the pieces to be constructed, providing 3 possible goals to be achieved and 3 different incentives for the consumer to purchase this product. It isn't until they open the box and find all the individual pieces inside does the work and attention to detail commence. The consumer must look ahead at the final result to understand how all the details, in this case individual Lego pieces, all work together to create the finished house. The included manual helps the consumer understand how to construct all the small pieces together to make the bigger picture a reality and ultimately achieve their desired goal.
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