Thursday, November 8, 2012

Magazine Design


Esquire Magazine 

Shape

The Square in this article establishes visual hierarchy by drawing your eye to the orange squares that house the title of each article. It establishes itself as the dominant aspect of the entire piece with the text and pictures being in square shapes as well. The bright orange squares against the dull white of the background and plain black of the text captures the viewers eye and shows them where each column begins. The pictures on the pages are also square shaped and in black and white as to not draw attention from the bright orange squares. The text is even arranged in square paragraphs as to keep with the shape theme. The overall theme of this piece is minimalist in both color and shape, centering around a square theme. 



Code (x) Magazine 

Line

Line is the essential element to this piece. The lines draw your eye to the title of the article which is surrounded by the diagonals of the sun in the background. It gives a 3D effect to the outline of the shape of the country of Japan. In edition to adding dimension, the lines in this piece also show the direction in which the viewers eye should travel. This is most noticeable in the text of this article which is all diagonally composed as opposed to being horizontal. This particular aspect of the piece is appropriate by further continuing the Japanese theme of the article due to the fact that Japanese characters are usually read horizontally. 



Sashay Magazine 

Scale

The scale of the lettering in this piece establishes a visual hierarchy of type. The main title of the article is made obviously bigger than the text of the subtitles and the body of the article in order to establish this as both the main subject and lettering of the entire piece. The first letter of the body of the article is made bold and huge to draw the readers eye to where they should begin reading. The body of the article is arranged in cascading text column to guide the reader up and down the entire article and page and eventually on to the next page of the magazine. 

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